Why we do this.

Pamela Achuka

Founder

Earth Angel began as a personal journey—after years of relaxing my hair, I went natural in college and realized the products marketed to African American hair were often filled with harmful fillers and preservatives. It left me feeling like my hair was the problem, when really, the industry was. So I started making my own products using real herbs, whole plants, and ingredients my hair actually loves. Over time, my hair flourished, and friends started asking for jars of their own. That’s when Earth Angel was born—a space for sustainable, minimal-waste, handmade hair care with no fillers, no preservatives, and no gimmicks. Just clean, intentional self-care rooted in love and respect for our natural hair.

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